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“Michael Jackson’s This Is It” pulled in $101 million worldwide in its first five days, and distributor Sony is extending the farewell performance film beyond its planned two-week run.
“This Is It” originally was scheduled for a theatrical run of only two weeks. The studio has extended it a few more weeks domestically, leaving it in theaters through Thanksgiving weekend, one of the year’s busiest moviegoing times. My guess is, immediately after the movie is taken out of theaters, it will available on DVD, Pay Per View and eventually making on to one of the Premium Cable channels. In a year we will most likely see it on basic cable non-stop, a la Top Gun and The Wedding Singer. So unless you are hoping to see it in IMAX, you have the rest of your life to see it. No big hurry.
The film was the No. 1 Halloween thriller domestically with a $21.3 million opening weekend, according to studio estimates Sunday.
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