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Recently, a group of our ARCH ADVISORS had one of their meetings here at The Arch and they told us that they thought it would be cool if we played some of the songs that were also really cool MTV videos back in the channel’s early years. So today for the ARCHIVE, I played one of the coolest jazz instrumentals ever made into a video. It was one of the first mainstream singles to feature “scratching”, its video was produced by former 10CC members Godley & Crème and was so compelling you had to stop everything to study it, and it won in FIVE categories at the first MTV Video Music Awards including Video Of The Year. Read on to learn more about today’s archive song and see the original video and a killer 9 minute live version! - From 1983’s Future Shock album, today's Archive was from one of the most influential jazz musicians of all time – HERBIE HANCOCK with ROCK IT!
Original Video HERE - - - LIVE version HERE
Former 10CC members Kevin Godley & Lol Crème created the video for Rock It - They created memorable videos for The Police ("Every Breath You Take", "Synchronicity II", "Wrapped Around Your Finger"), Duran Duran ("Girls on Film", "A View to a Kill"), Frankie Goes to Hollywood ("Two Tribes", "The Power of Love"), Sting ("If You Love Somebody Set Them Free"), among many others, up to Godley's video for the 1996 single from The Beatles, "Real Love", featured in the Beatles Anthology.
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