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Digital Media Specialist

POSTING DATE: May 13, 2014
JOB#: 8-14
JOB TITLE: Digital Media Specialist
COMPANY: Hubbard Radio St. Louis LLC, Internet
SCHEDULE: M-F may also be required to work some weekends
STATUS: Full Time, Salaried
QUALIFICATIONS:
  • Bachelors degree or pursuing degree in communications, digital marketing and/or social media marketing preferred.
  • Demonstrated ability to create internet based and digital media marketing solutions.
  • Advanced PC skills; strong experience with MS PowerPoint, Word, Excel and/or Access or Apple Pages, Keynote, and Numbers a plus.
  • Experience with Internet page creation (HTML/JavaScript, ASP, Flash, and/or streaming media platforms preferred).
  • Ability to establish and maintain customer relationships, communicate effectively with a wide range of personalities in a professional and courteous manner.
  • Project an appropriate professional appearance and demeanor.
  • Ability to work in compliance with company policies and procedures.
  • Ability to function in a team environment.
  • Ability to work established schedule and other hours as needed.
DUTIES:
POSITION SUMMARY:  Work closely with digital strategy, development team and sales team to develop highly creative and visual concepts, campaigns, and online advertisements that meet the marketing/business objectives of clients and overall business strategies of the Company.

  • Develop social media networks and engagement, including conceiving, designing and executing campaigns across number of industries.
  • Recommend and customize social media platforms including Facebook, Twitter, YouTube, Vimeo, LinkedIn, etc.
  • Assist with executing the scheduling, production and implementation of all digital/mobile campaigns to ensure timely, accurate implementation, as well as full delivery.
  • Assist with the creation of comprehensive reports and analysis of station and client campaigns.
  • Work with internal teams/Account Executives to understand the company’s needs and generate ideas for pitching and proposals, often involving mockups/statistics/reporting/etc.
  • Work closely with station’s Marketing dept. to develop internal creative that meets our business objectives to advance station’s brand strategy.
  • Create/execute on-site social footprint at station concerts and signature station events.
  • Fulfill and implement any and all sales objectives, creating micro site content, building programs, implementing and updating content, etc.
  • Set up, modify and manage online and mobile ad serving systems – including tagging and targeting schematic, as well as advertising specs and guidelines – as new company and product offerings evolve.
  • Provide frequent updates to Sales and Marketing on inventory/sell-thru and campaign delivery statuses.
  • Oversee the QA process, including screening all incoming creative to uphold content restrictions and quality assure all booked advertisements.
  • Explore new technologies and potential external partners that will help bolster online and mobile advertising capabilities to drive business.
  • Other duties as assigned.
PHYSICAL REQUIREMENTS:
  • Ability to communicate in English both verbally and in writing.
  • Manual dexterity and fine motor skills to manipulate computer keys and general office equipment (telephone, copier, calculator, etc.) for extended periods of time.
  • Ability to hear and speak clearly and follow both oral and written direction.

Must be able to perform the essential functions of the job. The Company will make reasonable physical accommodations to facilitate the ability to perform essential job functions.

APPLY TO:
www.wil92.com/careers/
Job# 8-14
St. Louis, MO
No Telephone Calls Please
AN EQUAL OPPORTUNITY EMPLOYER