Open
Close
Home » Uncategorized » Look but don’t touch

Look but don’t touch

Touching items in stores can lead to overspending.  Researchers found that touching an item boosts a person’s perception of ownership and increases the amount they will pay for it.  A finance expert says the way around this is to only touch the item with one finger because it satisfies the desire to touch without implying ownership.

But it would be pretty hard to go for a test drive and use just one finger!