Because there aren’t enough awards shows
YouTube is launching its own music awards show and Lady Gaga will perform at the first-time event. Eminem and Arcade Fire will also perform at the YouTube Music Awards on November 3rd. It will take place at Pier 36 in New York City and stream live online. The awards show will honor “artists and songs that YouTube fans have turned into global hits over the past year.” Nominees will be announced October 17th. Actor Jason Schwartzman will host the YouTube Music Awards.