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They’re getting bigger

It’s not your imagination.  The average bra size in America has gone from 34 B in 1983 to 34 DD this year.  Sizes appear to be on the upswing throughout the industry.  Some retailers are rolling out new plus-sized collections to meet the new demand.  One lingerie company owner thinks the trend has more to do with better customer service and customer awareness than changing body types.  She said, “Instead of forcing D+ breasts into A to D cup bras, women are beginning to purchase larger cup sizes that actually fit properly.”